Automechanika opens its door to the fast-developing Vietnam automotive service industry Skip
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Automechanika opens its door to the fast-developing Vietnam automotive service industry

15 Mar 2017

The renowned Automechanika fair is accomplishing another milestone by furthering its reach into the ASEAN region. The 16th member of this leading industrial trade fair for the global automotive section, Automechanika Ho Chi Minh City, opens its door today to the promising Vietnamese market from 15 – 17 March 2017 at the Saigon Exhibition and Convention Centre (SECC) in Vietnam. Over 8,000 professional trade visitors and buyers are expected to attend the three-day event.

The first edition of Automechanika Ho Chi Minh City will debut on 15 March 2017. The three-day show aims to become Vietnam’s leading regional trade fair for the automotive service industry. Organised by Messe Frankfurt, Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam, Automechanika Ho Chi Minh City is expected to house 350 exhibitors and welcome 8,000 visitors at Saigon Exhibition and Convention Center.

Chan Chao and its subsidiary in Vietnam, Yorkers, is an experienced trade fair organiser in diverse fields including automotive, electronics and machineries industries. The companies tapped into the Vietnamese exhibition market over a decade ago and are well-known for their professionalism. Automechanika Ho Chi Minh City is the 16th show under Messe Frankfurt’s worldwide Automechanika brand exhibition. With an extensive network on all continents, the debut is catching the eyes of all industry players around the globe. The strong alliance leads to the success of Automechanika Ho Chi Minh City.

Vietnam’s automotive market has great potential and is full of opportunities. There are currently 2 million automobiles in the country. The trade volume of auto parts and accessories recorded a 43 percent increase between 2010 and 2014. This figure is prosperous, compared to six percent throughout the world in the identical period.

Commenting on the new show, Ms Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, said: “Automobile production in Vietnam is expected to reach 227,000 units in 2020. Stated in the Vietnam Automobile Industry Development Master Plan, the government will regulate policies and mechanisms to boost the domestic automobile industry. The measures were taken due to various Free Trade Agreements, especially the ASEAN Trade In Goods Agreement, to reduce import taxes on cars and products in the range of zero to five percent. In addition to the fact that the country is the second most popular country of Foreign Direct Investment in the Asia-Pacific region, we predict there will be more manufacturers entering Vietnam. Automechanika Ho Chi Minh City can definitely accelerate the development.”

Mr Akai Lin, Project Manager of Chan Chao International Co Ltd, is also optimistic about the Vietnamese automotive market. “By the end of 2016, Vietnam is estimated to have 92.6 million inhabitants. The trade volume reached USD2.36 billion in 2014, which represented a CAGR growth of 9.7 percent. The population and trade reflect a huge market for the automotive industry,” said Mr Lin.

Special showcase, Motorcycle Expo, to meet the local market’s needs

Motorcycle Expo will be a special showcase at Automechanika Ho Chi Minh City, to cater to the needs of the local market. There are currently 37 million motorcycles in the country. According to the Vietnam Association of Motorcycle Manufacturers, in the first six months of 2016, the sales of motorcycles reached 1.4 million units, an eight percent increase compared to the same period last year. This reveals that the motorcycle industry is booming in Vietnam. The expo is expected to attract major manufacturers, dealers and distributors to showcase the latest products and accessories to the entire motorcycle industry.

Automechanika Ho Chi Minh City provides the industry players with a platform to expand their sales network and make personal contacts. Exhibiting categories will include Parts & Components, Electronics & Systems, Accessories & Customising, Repair & Maintenance, Management & Digital Solutions, as well as Car Wash, Care & Reconditioning.

For further information about the show, please visit or contact Messe Frankfurt New Era Business Media Ltd, +852 2802 7728 /

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Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over €640 million. Thanks to its far reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistent high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:

Background information on Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam

Chan Chao is the leading Taiwan-based international exhibition organiser and has achieved outstanding feats in organising high-technology, machineries as well as consumer-oriented exhibitions. Over three decades, Chan Chao has extended flagship brands into Bangladesh, Cambodia, China, Myanmar and Vietnam with their professionalism. Yorkers is the subsidiary office of Chan Chao in Vietnam.


Automechanika Academy
16 March 2017
Meeting Room 2, 2/F, SECC, HCMC, Vietnam

Simultaneous Vietnamese-English interpretation service will be provided


Seminar Topics




The master plan of Vietnam automobile industry development: highlights, mechanisms and policies to implement, actual status, challenges and opportunities

Mr Tan Cong Vu
Vice General Director of Vietnam Daewoo Bus Co Ltd



Developing a winning sales team in Vietnam

Mr Paul Nguyen
Founder of DealersEDGE Asia



ASEAN automotive market insight – Outlook, trends and opportunities for Vietnam

Mr Frank Weiand
General Director of Supply Chain Services International (SCSI)



The new ISO 9001:2015 – Challenges and chances of the transition!

Mr Carlos Klein
Leader Operational Excellence BU of SOPEC Saigon Stuttgart Operational Project Excellence Consulting

Mr Tran Thang Loi
Operational Excellence Consultant of SOPEC Saigon Stuttgart Operational Project Excellence Consulting



Managing distribution channels in the new digital era with implementation of sales and marketing automation software tools and other technologies

Mr Paul Nguyen
Founder of DealersEDGE Asia



Challenges and opportunities for the automotive industry in Vietnam from legal perspective

Ms Milena Strathmann
German Attorney at Law of Schulz Noack Bärwinkel



Vietnam’s current status on foreign direct investment and outlook on the EU-Vietnam Free Trade Agreement (FTA)

Mr Oliver Massmann
International Attorney at Law and Certified Financial Accountant and Auditor of Duane Morris LLP