Vietnam’s automotive sphere is rapidly shifting towards electrification, driving transformations and upgrades across the supply chain. For example, innovations in products, services, and solutions, such as new energy vehicles (NEV), battery systems and maintenance, as well as charging solutions and infrastructure, have opened new business opportunities. These advancements drive potential market growth for both ICE and NEVs.
On top of this, the country’s total vehicle sales increased by 18 percent year-on-year in 2025, surpassing most regional markets. At the same time, sales of NEVs surged by 84 percent, now accounting for a third of all vehicles sold, one of the highest proportions in ASEAN[1]. Meanwhile, the overall value of parts and accessories imported to Vietnam reached USD 2.89 billion, indicating significant growth potential. This reliance on imports for localised production, where only about 20 percent of components are manufactured domestically[2], presents valuable prospects for increased investment and development of regional capabilities.
Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, said: “Over the years, Automechanika Ho Chi Minh City has served as a vital bridge for business collaboration and communication between international and local industry players. This success is fuelled by the strong global network that has been cultivated through Automechanika’s international events, attracting more than 23,000 exhibitors and over 690,000 visitors from across the world. I look forward to the 2026 edition continuing to impact innovation and industry advancement.”
Complete industry showcase and engaging fringe programme
The Automotive Mobility Solutions Zone will highlight cutting-edge developments from market leaders and pioneers. This area will showcase automotive breakthroughs in AI, robotics, automation, manufacturing solutions, new materials, autonomous driving systems, battery technologies, energy storage and charging systems, cybersecurity, digitalisation, electrification, NEVs, ESG, sustainability, circular economy, logistics, warehousing, low altitude economy, and renewable energy solutions.
Alongside this, the concurrent Automotive Mobility Solutions Conference will gather experts to discuss progress in the mobility and logistics sectors, emphasising technology, green development, and sustainability. Main topics include:
- Investment insights for smart mobility development
- Advanced manufacturing transformation
- Trends in renewable energy and electrification
- Logistics, warehousing and supply chain innovation
- Digital transformation in mobility
- Collaborative ecosystems optimisation
Another programme returning this year is the Collision Repair Training Workshop, which will focus on practical skills and demonstrations for repairing ICE and NEVs. The training will emphasise global best practices and the integration of digitalisation and automation, particularly in electric vehicle maintenance and digital diagnostics. Modern workshop management will also be addressed, as operators and business owners aim to enhance efficiency and effectiveness in an increasingly competitive landscape.
In line with the aftermarket focus, the new Automotive Service Marketplace allows participants to have first-hand experience of the products and services, including car care and maintenance solutions. This area caters to auto detailing and car care shops, body and paint professionals, chain stores, retail and e-tail businesses, service centres, and workshops.
All facets of the supply chain will be represented at the show, covering the entire ecosystem from OE to the aftermarket. Across the two halls, the latest products and solutions in Parts & Components, Accessories & Customising, Body & Paint, Diagnostics & Repair, Oils, Lubricants & Fuels, and Car Wash, Care & Detailing, among other product groups, will be showcased for passenger vehicles, commercial fleets, and motorcycles.
Each year, the fair draws visitors from around the world across diverse sectors. The 2025 edition attracted 17,075 visitors from 48 countries and regions, including China, Indonesia, Japan, Korea, the Philippines, Thailand, and more. Notable carmakers and players such as BYD, Hyundai, THACO, and VinFast participated, alongside companies like Grab, a leading ride-hailing, food delivery and digital payment service, and Lazada, a top e-commerce platform in Southeast Asia.
For more information, please visit www.automechanika-hcmc.com, or email the organisers at autoasia@hongkong.messefrankfurt.com.
Other Automechanika events organised by Messe Frankfurt’s Greater China offices include:
- Automechanika Kuala Lumpur: 14 to 16 May 2026
www.automechanika-kl.com - Automechanika Jakarta: 24 to 27 September 2026
www.automechanika-jakarta.com - Automechanika Shanghai: 2 to 5 December 2026
www.automechanika-shanghai.com
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Press information and photographic material
www.automechanika-hcmc.com/press
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[1] Vietnam leads ASEAN in EV market growth, January 2026, Vietnam Investment Review, https://vir.com.vn/vietnam-leads-asean-in-ev-market-growth-144391.html. Retrieved: January 2026
[2] Recent growth in Vietnam’s manufacturing sector to continue over the next decade, October 2025, Automotive Logistics, https://www.automotivelogistics.media/nearshoring/recent-growth-in-vietnams-manufacturing-sector-set-to-continue-over-the-next-decade/1522131. Retrieved: October 2025
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
Background information on Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam
Chan Chao is the leading Taiwan-based international exhibition organiser, has achieved outstanding feat in organising high-technology, machineries as well as consumer-oriented exhibitions. Over three decades, Chan Chao has extended flagship brands into Bangladesh, Cambodia, China, Myanmar and Vietnam with their professionalism. Yorkers is the subsidiary office of Chan Chao in Vietnam. For more information, please visit: www.chanchao.com.tw/en/
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